The label is an important element in your sales strategy because it communicates to your customer what your product is about, what it offers to them, and convinces them to purchase your item instead of a competitor’s. Packaging and labeling reinforce your brand image, so you want to be sure your labels are attractive, memorable, […]
Articles
Non-Contact Coding for Your Bakery Products
Keeping bakery products that are packaged in bags or flexible wrapping fresh and undamaged when they arrive on the store shelves can pose a problem for bakers. Items such as breads, muffins, or cookies are soft and fragile and no one wants to buy them if they are damaged, broken, or have unappealing or ripped […]
Labeling: The Psychology Behind the Design
Labels provide detailed information about the ingredients and features of our favorite products. The way the color, font, and logo are portrayed are all factors that help to shape the perception of a certain product or brand, and are sometimes taken for granted by consumers purchasing a product. However, they play an important role in […]
252DCT Corner Wrap Labeler for Wet Environments
Many of our customers have packaging lines in wet environments and face the difficulties of finding a printer applicator that can withstand the wetness and washdowns associated with meat or food packaging. ID Technology has several great solutions for harsh environment labeling and our portfolio is always growing. We recently came up with a new […]
IBIE – Pro Mach Labeling & Coding
Are you in the baking industry and heading to the IBIE show in Las Vegas, next month? If you are going to be at the event, be sure to visit ID Technology (booth 2373) and EPI Labelers (booth 3931) to see the latest in labeling and coding solutions. In a competitive market, making your products […]
Labeling & Coding News is the online industry insider from ID Technology, EPI , Panther, Greydon, and Code Tech Labeling & Coding product brands of ProMach.
