Food labels aim to provide consumers with information about the product they are using. However, sometimes labels can be misleading. Our blog post about all of the terms that can be used to reference expiration dates on packaging discusses the various phrases used to signify the best date ranges for food to be packaged and […]
Articles
Product Promotion
Promotional packaging is an effective marketing strategy to attract attention to your product using an incentive to persuade the consumer to make a purchase. Knowing your target customer is key to communicating your image and brand. Classic promotional methods include coupons, in-store promotions, discounts, and rebates. After you’ve developed your message and crafted your promotional […]
Labeling and Coding Solutions for Produce
Since produce is a highly perishable product, maintaining safe handling and extending its short shelf life is a challenge. Post-harvest yield loss costs growers, processors, retailers and consumers billions each year. Effective packaging increases shelf life and makes the product more appealing to consumers, while labeling and coding solutions meet the labeling requirements of the […]
Labeling and Coding Distilled Beverages
The distilled spirits market is crowded and competitive. With the introduction of new flavors and products, plus the growing craft distillery industry, your message can easily be lost in the crowd. In this business, labeling and coding are important for a number of reasons; marketing, authentication, and tracking are just a few. Your packaging plays […]
Selecting the Best Labeler for Your Pet Food
Selecting the Best Packaging and Label Application for Your Pet Food The pet food industry is expanding at a rapid pace to meet the needs of consumers who want to purchase quality food for their animal. Many individuals consider their pet to be a companion and member of the family, and there are new food, […]
Labeling & Coding News is the online industry insider from ID Technology, EPI , Panther, Greydon, and Code Tech Labeling & Coding product brands of ProMach.
