Product Promotion

Promotional packaging is an effective marketing strategy to attract attention to your product using an incentive to persuade the consumer to make a purchase. Knowing your target customer is key to communicating your image and brand. Classic promotional methods include coupons, in-store promotions, discounts, and rebates.

After you’ve developed your message and crafted your promotional strategy, you’ll need to convey that onto your product. Start by talking to us! We offer a range of labels, such as flexographic, digital, direct thermal and thermal transfer label materials that are durable and comply with industry mandates for product labeling.

Take advantage of our digital printing capabilities to create customized labels for shorter runs. Digital printing fits the need for short runs or package designs for short-term or trial applications, such as a launch of a new product, an extension of an existing product line, or a special holiday or seasonal product.

Our range of labelers offers the flexibility to affix your message to any surface of the package or product, and can be integrated with your existing equipment for consistent labeling operation. One such labeler is the EPI Flex-Pac™ machine, which can be used with many types of flexible packaging. You can read about this machine and its use in product promotion in the article Using Labelers to Promote Your Product.

For more information about the Flex-Pac™, or any of our labeling machines, contact us today at 888-438-3242 Option#3. You can also email David Holliday at dholliday@idtechnology.com. We offer a variety of solutions to fit your application and environment.