Using Labelers to Promote Your Product

Have you ever wanted to try a new promotion or to do a short-term run on a specialty brand or new product? Or, perhaps your business runs promotions on a regular basis. When promoting your products it is important to convey a professional message upfront and make sure your target customer receives the message loud and clear.  EPI Labelers has affordable labeling systems that can help you with your promotional opportunities whether they are short-term or long-term.

We are currently receiving many calls about applying coupon labels onto bags in the candy, produce, and snack food markets, and wanted to provide some information about ways our labelers can be used as a promotional tool for your business.

As mentioned above, one of the ways to boost sales for your products is by using an IRC. Often times that coupon helps the customer to finalize a borderline decision they are trying to make and can serve as the determining factor for making a purchase. Promotions help to sell products! In fact, there have been many times I have walked into a store to purchase just one item, but have walked out with much more because something new caught my eye or there was an instant coupon special for one of the items I am interested in.

EPI has been designing labelers for over 35 years. One of our specialties is serving as the manufacturer of Flexible Packaging labelers. Our EPI Flex-Pac™ options can be used with many packaging machines such as, VFFS (vertical bag maker), Pouch, HFFS (horizontal flow wrappers) and stretch wrappers.

Our Flex-Pac™ labeler can be used for promotions such as coupons, primary labels, or reclosable labels. It works by applying pressure sensitive labels to the surface of your package and can be used for a variety of products.

We also have affordable rental options for our Flex-Pac™, in case your business is not ready for the commitment of buying the labeler. It is our goal to meet your needs by supplying you with a labeler for monthly promotions.

If you have any questions about labels or want to learn more about our labeling equipment please feel free to reach out to us by contacting our sales department at 717.235.8345 or emailing them at sales@epilabelers.com. We’d love to help you promote your product the best way possible whether it is with a coupon or some other method of promotion!