When buying your favorite foods, chances are you have purchased a product that is housed in a stand-up pouch. This form of food packaging has experienced growth along with the flexible packaging industry. How do stand-up packaging and flexible packaging fit together? Customers are looking for light weight, compact and sterilized packaging solutions, and stand-up pouches are replacing rigid packaging for many applications.
According to MarketsandMarkets, stand-up pouches are projected to reach USD 33.4 Billion by 2020. These pouches are already well established in developed countries, and are estimated to have a high growth rate in economies that are still developing such as those of China and India. This growth is expected to take place from 2015-2020.
An increased demand for packages that include features such as being light weight, resealable and having a lower cost has caused a demand for stand-up pouches. Consumers love everything about the stand-up pouch including:
- Zipper pouch
- Microwavable pouch
- Handles
- Tear Notch
- Pouring Spouts
- Peel-Off Lids
In addition to this, stand-up pouches have gained popularity with consumers because of their handiness of reclosure, size and barrier properties.
Manufactures have moved towards stand-up pouches because of all the features the pouches have to offer consumers. These pouches allow for great visual marketing and ease of use.
According to MarketsandMarkets.com, the stand-up pouches market is segmented in the following five categories:
- Round bottom
- K-style
- Plow bottom
- Flat bottom
- Other window bags and spout pouches
On the basis of application, the stand-up pouches market has been segmented as follows:
- Food & Beverages: Human food, Pet food, Beverages
- Non-Food: Healthcare, Personal & Homecare, Others (fertilizers, cement, paints, and coatings)
The need for sustainability and eco-friendly packaging is an increasing trend. Many manufacturers are choosing to use eco-friendly packaging material because of the consumer pushing for more eco-friendly products, and stand-up pouches offer a variety of ways to satisfy both consumers and manufacturers.
What do you look for in your flexible packaging? If you are a manufacturer and need help labeling your pouches contact us at sales@epilabelers.com or call 800-755-8344.
Labeling & Coding News is the online industry insider from ID Technology, EPI , Panther, Greydon, and Code Tech Labeling & Coding product brands of ProMach.
