Produce RFID Labels in Color

The folks at Primara have been busy for quite a while, changing how quality multicolor labels can be printed on-demand.

They’ve just taken things another step by introducing an RFID enabled color printer – the RX900.

The RX900 is intended for applications such as asset tracking, garment tagging and applications such as file folder labeling and medical applications where color coding is needed as well as RFID.

Rather than try and invent the RFID encoding system themselves, Primera are using the well proven system from Intermec, which seems to be a good solid choice. The antenna can be fine tuned to allow labels as small as 1 inch high to be handled, without the old problem of encoding the wrong one.

I must say, it is nice to see some innovation in the RFID labeling world – it has been a long time. I’ve been a fan of the Primera line of color printers for a long time (even sold one or two) and I’m looking forward to seeing how this new product takes off in the market place.

Is there a need for a printer that can print and encode RFID labels in color? How would you use a device like this?